Over $1 million in sales in 6 months…..
10.6x ROI
That came out of the back half of the year. The full twelve months are written up in the order they happened, every change we made, every number we have, and every problem on both sides. Including the month the client switched our ads off.
Free. No pitch. Lands in your inbox in a minute.
What's inside
Nine sections. The whole build, and the parts that went wrong.
The month the client killed our adsAnd the restructure that took the account from 3.4x to 11x in two weeks.
The ROI floorWhy raising your target while cutting budget makes more money, not less.
The separate LIVE campaign17x to 37x, and almost nobody running GMV Max has one.
The Rule of Fives1.9% of videos drove 45% of revenue. The three numbers that identify them.
What broke, and the fixesEight real incidents, including two ad account suspensions.
What it does not proveThe refund rate, the base effect, and the half of this that was not our work.
Most case studies only show you the win
Which is useless, because it can't tell you which parts would transfer to your shop and which ones wouldn't.
So this one prints the refund rate, the base effect, and the channel we didn't build. Read section 8 first if you want to know whether the rest is worth your time.